ZOEVA is an innovative and successful German cosmetics company, well known for its love and passion for color cosmetics and makeup brushes. With a drive for outstanding quality, timeless design and the philosophy to strengthen the individual beauty and the self-esteem of every woman, ZOEVA constantly expands to new international markets. Founded in 2008 in Frankfurt-on-Main, Germany, the company distributes ZOEVA makeup and tools to more than 80 countries.
Join our team as:

CRM / E-Mail Marketing Manager (F/M/D)

As part of our new e-Commerce team will you be supporting us in driving our world wide digital business channel. Customer segmentation, individualization, multilevel campaigns as well as loyalty building activities are only some of the new and exciting areas we need your help. If you are looking for challenge and owning responsibility in a team orientated environment , have an entrepreneurial mind set and want to push growth – then we are looking forward to your application.


  • Strategically conceptualize a new DTC Customer Loyalty Program and lead, build, implementation and training, as well as take ownership of commercial results
  • Strategically Conceptualize new Email Campaigns to improve Customer Lifecycles Value, by addressing lead generation, existing customer base and retention (loyalty) management
  • Lead and develop the Global DTC Email Campaign Plan
  • Build and Implement New Email Campaigns from segmentation, template creation to the parametrization of the campaign in the CRM platform, supported by other team members
  • Be accountable for the Global DTC CRM Customer Journey and CRM platform(s)
  • Lead and build Global DTC CRM data structure and take ownership of quality of user data
  • Constantly develop Customer Segments, triggers, new attributes based on customer journeys and habits to optimize Customer Lifecycles Value
  • Constantly improve entire CRM process for content, design implementation, efficiency criteria's and build good relationships with other supporting marketing team members
  • Lead and design A/B-Tests and variations to continuously optimize the performance of all campaigns
  • Setup KPI Dashboard(s) and deliver regular and ad-hoc reports


  • 3+ years' work experience in the field of CRM, marketing agencies or similar positions
  • Academic degree in business with an analytical, marketing or technical focus or similar work experience
  • Passion for Cosmetics, Lifestyle and Consumer Goods
  • Passion for data quality, customer satisfaction and business analytics
  • Quick comprehension of complex matters and the ability to draw action-points upon results
  • Fundamental knowledge about relevant CRM KPI’s (e.g. CLV, Customer Acquisition Costs, etc.) is a must
  • Experience with Klaviyo platform is a plus
  • Good knowledge in building Emails using editors, HTML/CSS is a real plus
  • Excellent communication skills with fluency in German and English
  • Knowledge of another foreign language (Italian, French, Spanish) is an advantage
  • Very good in Excel and basic DB/SQL knowledge is a must


  • Working in a dynamic entrepreneurial environment led by the founder at her story
  • Flat hierarchies and an open communication culture
  • A positive working climate in a young and dynamic team
  • Room for ideas, responsibility and development opportunities
  • Possibility of a company pension
  • Employee product discount
  • Flexible working schedule between office and home