About Us

German entrepreneur Zoe Boikou has transformed her personal journey of finding the perfect beauty product into a successful global cosmetics company: ZOEVA. The brand’s name is a fusion of the founder’s first name “Zoe” which means “life” in Greek and “Eva” the German name for Eve, which stands for the first woman. ZOEVA is a true business start-up. After Boikou discovered that there was a lack of reasonably priced, high-quality makeup brushes available in the market, she decided to find them herself. She did extensive research before finally finding what she was looking for: luxurious, high-quality and affordable makeup brushes. She then decided to share her discovery with other people. In 2008 Boikou opened an eBay-store selling ten different brushes from her living room in Frankfurt, Germany. She quickly discovered that there were many other people looking for the same type of makeup brushes. Driven by high demand, Boikou opened her own online store where she processed hundreds of orders from all over Germany, while still operating in her living room. Within a few years, Boikou had transformed her eBay business into an international brand. In 2016, ZOEVA sold more than five million makeup brushes worldwide and the numbers only keep increasing. Now available in 80 countries, ZOEVA has grown to offer a wide range of products that include palettes, lipsticks, eyeshadows, blushes, and gel highlighters. Boikou achieved all of this while keeping ZOEVA a truly independent brand, without any borrowed capital or external funding. ZOEVA is currently available at over 600 points of sales, including Douglas, Sephora and Selfridges. Physical stores are located in: Australia, Austria, Belgium, the Emirates, Germany, Great Britain, Ireland, Malaysia, Norway, Portugal, Singapore, Switzerland, Thailand and the United States. ZOEVA products are also available online via Sephora in France, Hong Kong, Indonesia, Italy, the Netherlands, New Zealand, the Philippines, Poland and Spain. New markets are constantly being opened. ZOEVA is headquartered in Frankfurt, Germany and employs 70 employees in fields, ranging from product development to sales. ZOEVA color cosmetics are entirely manufactured in Europe and its makeup brushes are handmade under the supervision of Korean brush masters in China. ZOEVA also offers a selection of vegan products that are labeled accordingly (e.g. the Vegan Face Set with synthetic hair). ZOEVA products are created under personal supervision and with approval of Zoe Boikou. Throughout ZOEVA’s history, Boikou’s commitment remains the same: create uncompromising, high-quality products with a sleek modern design and for a reasonable price, to help women all around the world to discover their individual beauty. ZOEVA supports social projects: »With our company and products we want to make a contribution to help girls and women in need. For example, we support charitable organizations such as DKMS LIFE, the Caritasverband Frankfurt e.V., the bff: Frauen Gegen Gewalt e.V. as well as various local women‘s shelters in the Frankfurt area. Through our commitment, we want to strengthen a woman’s self-esteem and help her to discover her own individual beauty,« states Zoe Boikou.

What can you expect when working at ZOEVA?

  • An environment with a passion for design and high-quality products
  • Flat hierarchies and open communication paths
  • A committed work environment in a dynamic team
  • Plenty of room for ideas and development perspectives
  • Modern workplaces
  • Corporate events
  • Sporting balance during our yoga class
  • ZOEVA products for employees' conditions