Corporate Social Responsibility


ZOEVA is committed to making the world a more beautiful place through our products, our people, and our philanthropy. It is our commitment to operate responsibly and build a sustainable business based on uncompromising ethics, fairness and trust. Respect and open-mindedness in dealing with each other and in contact with customers and suppliers, determine our working lives.


Strive not only to be successful, but to be of value. We strive for excellence; for perfection in quality and service: Innovative products and high quality standards, combined with outstanding, contemporary design, are the premises for our successful growth. All ZOEVA makeup brushes are traditionally handcrafted under the supervision of Korean brush masters in China and pass a manufacturing process of over 30 working steps. ZOEVA also offers a wide range of high quality color cosmetics for all skin types and unlimited makeup looks, which are entirely manufactured in Europe. ZOEVA is not a fully vegan company. However, we offer a wide selection of vegan products and emphasize particularly that all our products are 100% cruelty free.


Everything we do comes from the heart. Passion characterizes our corporate policy: We are inspired by beauty, creativity and design as well as the individual beauty of women in all its facets. We truly admire our fans and customers. ZOEVA is dedicated to the self-confidence and unique beauty of all women. In 2008, Zoe Boikou founded ZOEVA “to help women feel more confident, because a strong, confident woman is a source of enrichment for all of us”. With our company and products, we want to contribute to help women in need. It is our highest ambition to strengthen their self-esteem and make them aware of their individual beauty. For that very reason, we especially support women suffering from domestic abuse or the consequences of cancer. ZOEVA works with different organizations such as DKMS LIFE, Caritasverband Frankfurt e.V. and bff: Frauen gegen Gewalt e.V., a “women against violence” initiative to help women in need. Furthermore, we support projects that help young, homeless women who live in shelters.


Our working atmosphere is characterized by mutual support, a fair coexistence and creative exchanges as well as fun at work. We believe in the importance of each team member, in encouraging their talents and recognizing their skills and expertise, which help making the company as successful as it is today. Furthermore, we are committed to providing our employees with safe and healthy working conditions, competitive benefits as well as tools and resources to help them develop and enhance their proficiencies. We also maintain frequent contact to continually gain input and feedback. We encourage an inclusive working environment which respects the diversity of our employees, their individual differences, qualities, talents and perspectives. We want to create a corporate culture where every employee is valued and individual performances are recognized. We want each person to feel comfortable at work.